The Objetive: To create a lookbook for Acne Studios and make it playful, and vibrant while still sending a message to the reader.
The Story: The day starts like any other day at school. Boring classes, boring classes, and more boring classes, until it is finally lunch time... A group sit together for lunch at the school’s cafeteria, only to be dissatisfied with their meals. They have the brilliant idea to trade sandwiches, cookies, fruit punch...Until the stakes get a little higher. A necklace for your glasses, a jacket for your bag?
Click here to see the process behind the idea.